Contemporary Fine Jewellery
A Story of Everyday Conscious Beauty
Designed to last, crafted from recycled precious metals. Romantic, wearable, made for everyday confidence.
Our Story
YULURA was born from a school friendship and named after our founders, Yu and Lulu. After graduation, Lulu dove into tech and now lives in Berlin, while Yu stayed in China in our hometown, studying jewellery making and spending a decade mastering the craft. Life took us in different directions, but we stayed connected.
We know what it's like to feel worn down by city life: the pressure, the pace, the constant change. We also know what it's like to put on a piece of jewellery and feel different. More confident. More yourself. More ready.
That's why YULURA exists. We create jewellery that gives back, that reminds you to appreciate beauty even on the hardest days, that empowers you to show up as yourself, that catches light when everything else feels dim.
How we make it
With Yu's over a decade of expertise in fine jewellery, YULURA works exclusively with trusted family-run workshops in China, craftspeople who share our commitment to quality. Every piece is made from recycled gold and sterling silver.
What We Believe
YULURA is jewellery for the urban soul who's tired but still standing, frustrated but still dreaming, changing but still themselves. We merged our names. We merged our passions. We built this together. And now, we're here for you.
